Meet with the New eharmony Logo Design
History is really a funny thing. Seventeen years ago today we turned up to the web dating party. And now we had been one of the primary to demonstrate up (but we were fashionably very very early). That’s asian brides as soon as we first began making lifelong relationships happen. While the remainder had been history, as the saying goes. But let’s speak about that history because whom does not love outstanding love story?
For the past 17 years we’ve been devoted to evolving our service—using new information and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a trail within the internet dating globe, our logo design and brand name appeared to continually be catchup that is playing.
In 2000 we initially developed a logo—but that is lowercase had been the belated 90s so we remained finding out exactly what e-mail intended so we had been a little awkward in chiseling away our visual identification.
5 years later, we highlighted the ‘e’ and the’ that is‘h distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)
After which this year, we eliminated the relative line that separated the ‘e’ additionally the ‘H’. Absolutely absolutely Nothing ended up being getting into our method. Not really a line.
In 2014 we showed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue that may make just about anybody yawn, but in a way that is good. It had been pleasant.
Let’s remember about our icon logo—an “eH” that phonetically struggled to outshine it is more negative counterpart, “meh”.
It had been in 2016 as soon as we assembled an excellent group of creatives to aid consider an even more way that is thoughtful provide ourselves towards the globe. We began with brand characteristics. It was an activity, for certain, but really worth it! This venn diagram is kind of like our foundation.
As shown within the diagram, our business is company recognized for the technology behind love, so when overlapped, we could produce connections.
We dug deeper into this, and discovered both of these characteristics as faculties that guide tone that is our overall design.
Next, we started our research. Different design studies assisted us set guidelines when making not merely the logo design, nonetheless it assisted determine our brand brand new brand name colors, fonts, and feel.
They do say history has a tendency to duplicate it self. Having said that, our brand name identity and logo goes back into the basic principles.
And, after months and months of anxious expectation, we finally are exposing it towards the globe today, conveniently on our 17 anniversary that is th. Or is it birthday? In any event, we’re excited!
*Side note, we wish I really could explain to you how numerous logos we designed, then again you may judge us to be extremely passionate, nerdy, enjoyable, and simply simple excited to redesign our logo design and provide it towards the globe!
The things I love many about any of it logo design is the fact that it is therefore versatile. And now we actually wish that this brand new colorful brand new symbol of ours resonates with everyone else.
Finally, to assist you comprehend the idea behind our design, listed here is our formal logo design intro:
Today, eharmony reveals a redesign of their logo design plus it’s making an incident for lowercase. The way in which we find love changed dramatically within the last few twenty years plus the brand brand new artistic identity reflects that evolution, as a forward-thinking, human-centered relationship business.
Remaining real to its core, the name brand is created in a font this is certainly hot. a powerful heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to represent the worth we help create—love and science function better together.