Our Updated Look Is Significantly More Than an accumulation of Fun Illustrations
The same as you’re more substance than a selfie, our refresh that is visual goes to express just exactly exactly what dating’s actually like
Happening dates may be actually nice. There’s individual connection, companionship, intercourse — often ukrainian mail order brides also simply a great makeout sesh. But we can’t just emphasize the truly good and disregard the components of dating that aren’t so beautiful, like needing to share a cocktail or coffee utilizing the periodic catfisher, scammer, ego maniac, or bland dingus. In the end, dating may be a strange, chaotic, alluring mess — full of highs and lows.
At OkCup >express what’s important about yourself. We’re all people with unique charms and quirks, and showing them down may be the most readily useful means to meet someone you’ll really click with. So we’ve changed things up a bit — perhaps not only in order to show your individuality now, but in addition to better mirror the dating experience, and ideally lighten the feeling a little, too.
The brand new pictures were carried out by Jay Daniel Wright, a goofball that is charming in Berlin. We tossed around a true number of good illustrators, but Jay’s work constantly made us smile and left us experiencing truly good concerning the globe. We hope Jay’s pictures perform some exact exact same for your needs.
If nothing else, their drawings are enjoyable, quirky, and unique — qualities they share aided by the interesting individuals meet that is you’ll OkCupid.
We’re now making use of one typeface, GT America, across all platforms. While a wide range of us are experiencing a bit down in the entire America thing, we nevertheless think it’s great here. As well as whenever we didn’t, GT America is not really American but instead the development of some folks that are swiss Grilli Type. It is a handsome mixture of that sweet rationalism that is swiss see inside our favorite grotesque san-serifs (see: Helvetica) therefore the quirk of American gothics (see: Franklin Gothic). For non-typography nerds, right right here’s the point: GT America is eccentric and specific, the same as, well, people.
Our design philosophy hasn’t changed that much. Our focus stays on making an easy-to-use, enjoyable item. But OkCupid has arrived a long distance from where we began. There clearly was some charm into the OkCupid of old, a location with extremely rules that are few had been strange, unsightly, and available. Since our humbler beginnings, we’ve simplified things a great deal. And that’s a choice that is philosophical. When making a item like ours, we now have two guidelines to pick from:
We are able to develop a style that is visual experience that glorifies the ideal — an event that seems nearly utopian. These days, we provide dating as enjoyable and simple; it is a pool celebration with a completely diverse group of friends whom seem like they model regarding the weekends, and travel the entire world through the week. There’s a colorful gradient sheen, and its perpetually golden hour. This is actually the approach many businesses in this area are using. It’s lovely. It’s the fantasy we’re all striving for, right?
Or the reality can be reflected by us of the adventure we’re all on together. It’s a small rough across the sides, loud, strange, and eclectic. It could be complicated, but fundamentally we could all see the sweetness into the mess whenever we try to find it.
We now have constantly wished to be described as an app that is dating humans. Genuine people. All people: males, ladies, sex flu >be yourself. And we’re going to continue to build a platform that is open lets you show all the stuff that produce you who you are.