Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On line gambling operator Unibet announced today that it’s to introduce an overhauled form of its online gaming brand Maria later on this month. The organization stated that the overhaul would include a fully responsive front-end web site as well as a brand tonality that is new. Therefore, the it would be diversified in a bid to be a little more attractive to both female and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in every the markets it operates by mid-February. The launch is to take place in three stages. The website that is overhauled live on February 8 in Estonia. Its to be launched in the united kingdom on February 15 and can go reside in Denmark, Finland, the Netherlands, Norway, and Sweden 24 hours later.
What is more, it will shift its providing from online bingo to casino games because the latter have turned out to be popular among gambling customers. Thus, the brand will be able to target both male and female players.
The casino that is online will likely be offered across all available channels. The Maria Casino internet site has its logo design and branding revamped. New personalization features and dashboard will be introduced. Dersim Sylwan, Head of advertising for Maria, explained that even though the website is always one ‘with a feminine touch,’ these are typically now aiming at expanding their customer base so that it include both male and female gambling clients.
The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will keep on as an important part associated with brand name’s product offering, with the bingo client that is latest launched back in 2015 showing more than very good results.
As a result of its revamp and rebranding, Maria Casino will even have a brand new brand character that is anticipated to engage current customers more deeply in what the web site is providing and would provide grater loyalty from their store.
An marketing that is exciting will mark the rebranding and revamp. It’s going to be distributed across all networks so that both current and potential brand new players will likely be reached and introduced to your brand that is new and the revamped web site. TV adverts will run within the business’s core areas, other relevant content will also be spread across various stations, with radio, printing, and mobile being among those. a social networking campaign are launched to inform players about the changes that are upcoming.
Development Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions along with other items for the gambling industry Evolution Gaming announced that two new casino that is live for online gambling operator Genting Alderney have been launched.
A Genting Casino area will be providing casino that is popular like reside Blackjack, Three-Card Poker, and Baccarat, in addition to Evolution’s exclusive Immersive Roulette. All games are streamed from the said dedicated area at Evolution’s Riga-based studios.
Another dedicated area will undoubtedly be featuring VIP experience aimed at recreating the legendary Crockfords, proven to be the gaming club that is oldest for wealthy players. Gambling customers need the chance to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated look at the Riga studio.
Commenting regarding the launch of this two new devoted gaming surroundings, Genting Casino Managing Director Peter Nolan said that it is instrumental with their online development strategy to have a completely built-in service that spans in both land-based and live-streamed environments. The executive also remarked that a brand new payment system will be developed to guarantee the easier and quicker transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
As for the effects the launch of the two dedicated areas could have on Genting’s online brand, the administrator defined this as an essential milestone for the business’s development, providing highroller online casino clients the chance to experience the Genting and Crockfords environment for a amount of devices.
Evolution Gaming CEO Jens von Bahr stated that they’re ‘enormously proud’ to launch gaming real time Casino areas with Genting, therefore underlying their focus to converge and maximize video gaming opportunities for land-based venues to make certain that those have the ability to offer both brand new and current players using the most readily useful feasible experience.
Prior to the launch associated with the two specific Live Casino areas for Genting, Evolution has supplied the gaming group along with its selection of Live Casino solutions. In August 2015, Genting went real time with the provider’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being just few of those.